Sustainability is here to stay
Five years ago, “sustainability” was a
cultural buzz word. Al Gore’s An Inconvenient Truth had just won the Academy
Award for Best Documentary Feature and whether or not global warming was real
was a topic for discussion in the presidential race between Barack Obama and
John McCain. Magazines like Time and Newsweek regularly featured pieces on the
“environmental debate” and attacked companies for green washing.
Times have certainly changed. This winter, the MIT
Sloan Management Review reported that sustainability is approaching
a tipping point with companies adopting sustainable business practices in
record numbers. Of 4,000 survey respondents to their most recent sustainability
survey, 70% of companies report placing sustainability permanently on their
corporate agendas.
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