Thursday, February 23, 2012

What a difference a day makes!

On Tuesday morning, we released our report’s Unpalatable Profits and launched our campaign to urge internet giant Amazon to remove all whale products from its wholly owned subsidiary Amazon Japan.
To say the response was overwhelming is to put it mildly. Tens of thousands of people around the world took action via Twitter, Facebook, an online petition and sending protest emails to Amazon CEO Jeff Bezos.
By the end of the day, Amazon had quietly removed all whale products from Amazon Japan.
A key aspect of EIA’s campaign was the attention-grabbing 50-second campaign film [] we distributed to help raise awareness of the issue and spur action.
The film was viewed thousands of times and shared widely around the internet via Facebook, Twitter, blogs and news sites.
EIA Visuals Specialist Paul Redman directed and edited the campaign film, and has prepared a special video blog in which Senior Campaigner Clare Perry and Press Officer Paul Newman talk about the creation of the film, the Amazon campaign, and where it goes next.

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